ABC News (83.5 million visits) saw the most growth between June and July, increasing traffic 81%. The largest gains month-on month were at political and hard news sites, again reflecting a historic July for news. The most notable result of the change appears to be that it has bounced CNN (525 million visits) ahead of The New York Times (385.7 million) to retake the top spot on the traffic ranking. Year-on-year, however, the fastest growth was at sports publisher Athlon Sports, which has been the case among the US top 50 every month since May.
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CNN (425 million) remains the most-visited news site in the US despite an 11.8% year-on-year decrease in traffic — the only fall among the top ten besides Fox News (258.1 million), which lost 22.5% of its October 2023 traffic. Thirty websites in the top 50 also saw their visits grow year-on-year in October, as well as eight of the top ten. The Los Angeles Times (23.7 million visits) and Washington Post (102.4 million) saw the sixth and eighth largest drops, falling by 7.9% and 6.6% respectively compared with October. Among the top ten most-visited sites specifically, all but two sites saw some year-on-year growth. The biggest traffic pullback in the top ten was at USA Today (143.6 million, down 29.4%), followed by CNN (356.6 million, down 22.5%) and Fox News (253.6 million, down 17%). Some 32 sites grew their total number of website visits year on year, according to Similarweb.
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- Three in five of the top 50 most-visited news sites in the US saw traffic grow compared with October — although there were some notable exceptions.
- Three in five of the top 50 news websites in the US recorded year-on-year growth, with the biggest percentage increase seen at sports news site Athlon Sports.
- The news agency was banned from presidential media briefings after refusing to rename the Gulf of Mexico the Gulf of America and a legal dispute is continuing.
- September saw the re-entry of The Atlantic into the top 50 (visits down 0.2% month-on-month but up 15.2% year-on-year to 22.9 million) after it dropped off in August.
- The New York Times remains the most-visited news site in the US, followed by CNN (351.5 million) and Fox News (272.8 million).
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The sharpest month-on-month fall was seen at January’s fastest grower, The Los Angeles Times. Visits to edition.cnn.com however make up a very small share of all visits to the CNN domain in the US. The Atlantic recorded 30.4 million visits in March according to Similarweb, meaning it was also up 30% compared to March 2024. The Sun was the fastest falling title in Press Gazette’s top-50 ranking, dropping 61.5% year on year to 22.1 million visits. Men’s Journal rose 338% year on year to 23.5 million visits and sports news website Athlon Sports grew 144/7% to 40.7 million visits. Most of the top ten sites saw steep year-on-year drops with CNN down 27.9% year on year to 311.7 million visits , Fox News down 23.9% year on year and the New York Post down 27%.
Business Insider (56.8 million) and Huffpost (43.7 million) each received 25% less traffic this January than January last year. CNN (399.1 million, up 12%) and USA Today (158.6 million, up 10.4%) increased their visits by double-digit percentage points, while the New York Post (127.9 million, down 10%) the only top-ten site to lose traffic. The paper has reportedly suffered subscription cancellations in recent months after proprietor Patrick Soon-Shiong intervened to block its editorial board from endorsing Kamala Harris in the US presidential election. The Los Angeles Times more than doubled its web traffic month-on-month in January as its home city battled historic wildfires. The other six top-ten sites lost visits, although Fox News (260.5 million) dropped less than a percentage point. The Gateway Pundit, a website that promoted false claims the 2020 US presidential election was stolen, was not far behind, rising 9% month-on-month to 29.5 million.
